When corals are threatened all over the world and are dying at an alarming rate, The Times of India is advertising calcium supplement called CORCAL, which is made from 100 % natural coral grains. A tagline of the product reads, go ahead take control, its time you live healthy inside and stay beautiful outside.
Corals are protected under the schedule I of the Indian Wildlife (Protection) Act, 1972. The trade of this species in any form, in any part of India, is strictly prohibited under Sec. 49 (B) of the act. It is illegal to collect (dead or alive), keep, kill, transport, sell or advertise coral and their products in India. In other words, selling this product is equivalent to selling a product of a tiger skin. The company claims that the coral grains are from Okinawa, Japan, without realising that corals are listed in the CITES (the Convention on International Trade in Endangered Species), Appendix I and IIand Japan and 140 other countries including India are signatories to it. It means that their international trade has to be closely controlled to avoid over-exploitation and to guarantee that trade will not be detrimental to the survival of the species in the wild.
There are no doubts that due to commercial exploitation and unsustainable use of marine resources several species are gone extinct from the wild. A recent report estimated that 75 percent of remaining coral reefs are currently threatened, and many have already been lost. Even some of the most remote and pristine reefs are losing species. To protect the corals, the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), the Commission on Crime Prevention and Criminal Justice (CCPCJ), the International Convention on Migratory Species (CMS), the World Wildlife Federation (WWF), the International Union for Conservation of Nature (IUCN), the International Criminal Police Organization (INTERPOL), the World Customs Organization (WCO), the Economic and Social Council, the Security Council and the General Assembly of the UN, have set strict protocol to ban the trade of wildlife and related products.
Yet, LupinLife, Corcal has an Indian website and they are promoting their product in India using mainstream print media as their main channel of advertisement. In addition, there are at least 30 products that are selling coral calcium under different names. It’s astounding and alarming how openly Corporates sidetrack the Law that is meant to protect corals. #Sanctuary Asia #Ministry of Environment, Forests & Climate Change, Government of India #TRAFFIC, India Office #WWF_India #Wild-life crime control Bureau #NationalBiodiversityAct please notice and take appropriate action.
Hopefully, the tide of unrelenting trade in corals will turn and LupinLife, Corcal and similar Corporates stop selling products derived from corals or any wildlife.